On the 1st of February 2009 we launched two new television commercials that followed in the same vein as the very popular “Rayglass” and “Huffer” ads we have used for the past two years. Once again Westpac customers will explain how Westpac has partnered with their business.

This time we introduce you to Kevin and Pia from Nappies Direct in a thirty second commercial.

Nappies Direct is an online retailer that initially offered delivered nappies to households, their business has grown into offering a full range of baby and toddler products. Pia started the business in 2002 working out of a friend’s warehouse, and the business has grown so much that they now have their own warehouse and Kevin is also working in the business. They have had their business banking with Westpac from the start and catch up with their local business banker in branch every two to three months.

PIA D’AMBROS-SMITH - MANAGING DIRECTOR, NAPPIES DIRECT

“It’s nice to be recognised as an interesting, growing, small business. It makes you think about your own business as well and how proud we are about what we’ve done. Kevin has always been a Westpac man. I had a different bank. He just had better service, better relationship, better communication. So when it came to launching Nappies Direct and needing a bank to be behind us, it was just quite natural to go to Westpac. And from that very first meeting, it was just, that was just it. We’ve never thought about another bank, ever. They’ve just been so helpful”.

KEVIN D’AMBROS-SMITH - MANAGING DIRECTOR, NAPPIES DIRECT

“I mean the difference between Westpac and any other bank is that with Westpac it was all about growth. Where are you going? Where you know other banks, it was like, well how much money are you making? We truly came to Westpac and we had nothing much but a business idea, you know and you keep growing, keep growing and Westpac grows with us”.